New ”Scotland, Where Golf Began” Platform Inspiring Scottish Trips

Coinciding with the 200th birthday of Old Tom Morris, a dynamic digital platform in Scotland

is inspiring golfers near and far to plan an exciting golf break and make the most of the country

on and off the course.

Scotland, Where Golf Began launched earlier this year and is an industry-led initiative

designed to be the No. 1 resource for golfers looking to enjoy stay-and-play trips to the ‘holy

grail’ of the sport. Taking its name from 1457 when the game of golf was first recorded in

writing in Scotland, the unique, not-for-profit concept is the work of a collective across the

industry. Regional golf tourism groups, golf clubs, tour operators and accommodation

providers are working together across Scotland to promote the dedicated website

scotlandwheregolfbegan.com and growing social media channels.

Through the creation on a daily basis of eye-catching photography, wonderful short films,

insightful stories and fascinating podcasts, Scotland, Where Golf Began is inspiring golfers to

visit Scottish shores – particularly as Covid-19 restrictions lessen. With Scotland offering

variety like no other with over 550 venues – each unique and challenging for all ages and

abilities – Scotland, Where Golf Began is showcasing the entire golfing landscape. From famed

championships layouts to journeys off the beaten track to 9-hole gems, there are a variety of

excellent options for those looking to book a golf break in 2021 and beyond. The welcoming

website also features place to stay for all budgets, areas to explore and provides a dedicated

magazine section full of engaging content.

Allan Minto, Project Manager for Scotland, Where Golf Began, said: “Scottish golf tourism

needs support now more than ever before to recover from the challenges of Covid-19.

“In addition to providing advice and support to golf businesses across the entire country, the

introduction of the new national consumer facing web platform provides one entry point and

easy access to all the information you need to plan a golf break in Scotland. ”

“Storytelling features prominently in the form of inspiring stories, videos and podcasts,

encouraging more engaging and meaningful golf tourism experiences. This will become the

‘go to’ website for all golfers planning to play golf in Scotland.”

Neil Hampton, General Manager at Royal Dornoch Golf Club, said: “Scotland, Where Golf

Began is an exciting new digital concept to encourage golfers to enjoy a golf break in Scotland.

“Royal Dornoch is one of the first golf clubs to sign up to the membership packages available

and we look forward to other clubs in Scotland giving their support to the initiative.

“It is a hugely important time to promote Scottish golf tourism and all of our wonderful

venues, especially as Covid-19 restrictions are beginning to ease.”

Malcolm Duck, Owner of Ducks Inn, Aberlady in East Lothian, added: “This is not just a

fantastic idea, but one already proving its worth.“Scotland, Where Golf Began is delivering

great content, showcasing Scotland as a world-class golf holiday destination. Ducks Inn is

proud to be the first accommodation member to have signed up to this tremendous

initiative.”

www.scotlandwheregolfbegan.com

Scotland, Where Golf Began can also be found on Facebook

@scotlandwheregolfbegan as well as Instagram und Twitter @wheregolfbegan

Communication & Marketing Continental Europe

Helma Scheffler Creative Communication